The Search Ecosystem Fragmentation. For years, the digital visibility strategy of any brand followed an almost immutable playbook: choose the right keywords, optimize the website, and fight for the top spot in Google's organic links. However, recent discussions at SXSW have declared the end of this era. The biggest turning point in the history of the internet is happening right now, and SEO, as we know it, is giving way to a fragmented ecosystem dominated by Artificial Intell